TRI UK

SECTOR

RETAIL

SERVICE

COLLABORATION PROJECT

INTERIOR ARCHITECTURE

PROJECT MANAGEMENT

Client

TRI UK IS THE UK’S LARGEST TRIATHLON RETAILER AND MAIL ORDER SPECIALIST. THE COMPANY WAS ESTABLISHED IN 1991 AND TOOK THE UK AND INTERNATIONAL MARKETS BY STORM.

SIZE

25,000SQFT

Challange

TO DESIGN A STORE CONCEPT WHICH WILL ENABLE TRI UK TO OFFER SUBSTANTIAL RANGES AND BRANDS FOR THE ROAD CYCLIST AND THE OFF-ROAD CYCLIST. TO ACHIEVE AN AMAZING EXPERIENCE FOR BOTH CUSTOMERS AND STAFF MEMBERS ALIKE.

Result

THIS FLAGSHIP MIDLANDS STORE IS SIMPLY OUT OF THIS WORLD. NEVER BEFORE HAS THE SWIMMING, CYCLING AND RUNNING MARKET SEEN SUCH A RETAIL SPACE CREATED FOR CUSTOMERS.

THE 25,000 SQ FT OF SPACE SHOWCASES ALL THE PREMIUM BRANDS THAT CUSTOMERS HAVE COME TO EXPECT FROM TRI UK – ALONG WITH FACILITIES SUCH AS THE IN-STORE ENDLESS POOL, GURU BIKE FIT SYSTEM, MIZUNO VIMOVE AND FULLY-EQUIPPED WORKSHOP SPACE AS WELL.