EVERLAST FITNESS CLUB

Client

EVERLAST FITNESS CLUB IS AN EXCITING BRAND OFFERING AN ALL-IN-ONE GYM EXPERIENCE ACROSS 13 HIGH-END FITNESS CENTRES DOTTED THROUGHOUT THE UK. BUILT ON THE TRIED AND TESTED AMERICAN BOXING BRAND, THIS NEW RANGE OF FITNESS CLUBS OFFER TOP OF THE RANGE EQUIPMENT CLASSES AND AMENITIES.

SIZE

20,000 SQFT

Challenge

CREATING a NEW CONCEPT FOR the EVERLAST FITNESS BRAND.
OUR CLIENT WANTED AN IMPRESSIVE AND FUNCTIONAL GYM THAT WOULD CELEBRATE THE BRAND BY AMPLIFYING THE SPIRIT OF THE SPORT | BOXING. STUDIOTWENTY HAD TO DEVELOP AN INNOVATIVE, DYNAMIC SPACE THAT WAS ALSO INNOVATIVE AND FUNCTIONAL.

SOLUTION

ON A 20,000SQFT SITE, WE DESIGNED AN INDUSTRIAL GYM CLUB THAT WILL SUIT ALL INDIVIDUAL’S BUDGET WITHOUT COMPROMISING ON THE QUALITY OF FACILITIES OR SERVICE TO HELP MAKE YOU YOUR OWN CHAMPION.

Result

STUDIOTWENTY CREATED THE CONCEPT FOR EVERLAST FITNESS CLUBS ACROSS UK. THE CLUBS WERE GIVEN A DISTINCTLY INDIVIDUAL AND BOLD DESIGN TREATMENT IN STRIKING COLOURS. IDENTITY OF THE BRAND HAS BEEN KEPT THROUGH OUT THE DESIGN PROCESS AND APPLIED BY USING YELLOW TOUCHES ON FINISHES & SIGNAGE.

BESPOKE INSTALLATIONS, SELFIE MIRROR WITH CRITTAL WINDOW PARTITIONS TO THE STUDIOS, AND A CONCRETE RAW FLOOR WERE AMONGST THE MANY SPECIAL FEATURES USED TO CREATE THIS CONCEPT.

DEVELOPING IDEAS SUCH AS SELFIE SCREEN ALLOWED TO US TO CONNECT WITH MEMBER ON A VERY PERSONAL LEVEL. MEMBERS ARE TO SNAP PHOTOS OF THEMSELVES AND FEEL GOOD ABOUT THE HEALTHY CHANGES THEY MAKE. THIS POSITIVE MESSAGING IS REINFORCED THROUGHOUT WITH SUPPORTIVE STATEMENTS FOUND ACROSS THE GYM.